Your website can be a powerful tool for engaging and mobilizing your audience, if it has the right mix of content, relevance, and usability. A well-designed website can generate attention, promote your work, build trust, and ultimately boost your impact.
Below are a few ways you can make your website more effective.
Have a blog and update it regularly
Blogging is one of the most effective ways to reach your audience. A regularly updated blog keeps your website’s content fresh and relevant and it is a great way to promote your organisation’s latest news and events. A blog also provides a great platform for you to comment on trends and topics in your industry. Don’t over commit to writing a blog, decide how regularly you can contribute and stick to your schedule.
Make sure your content is easy to read
Research shows that you have about 15 seconds to engage your audience so don’t scare them off with technical lingo or jargon. Use plain language and try to keep your sentences short, 35 words or less is a good rule of thumb. Use sub-headings to break up different sections, and supporting imagery where appropriate. You could be writing the most informative content in the world, but if it’s too hard to understand, your audience will give up.
Let them get to know you
An ‘About us’ page is your opportunity to tell your story so don’t waste it. Make it easy to find and include things like, your purpose or mission, who it is you serve, and a brief history of your organisation came to be.
Always include a ‘Call to action’
A call-to-action is an essential part of any effective website—especially for nonprofits, which are dependent on financial and volunteer support. Make it easy for visitors to make a donation, sign up to your newsletter, volunteer, find a job or become a member.
Keep your design clean and user friendly
Remember: usability before design. Establish how you want users to experience the site and where you want them to go, then choose your design accordingly. Don’t be tempted by too many design features, a minimal design seldom looks outdated and is less distracting for the user. Regardless of the industry, quality design is essential in order to maximize the impact of the website.
Contact us if you would like further advice on updating your organisation’s website.