With non-profit organisations competing with private sector companies for talent, many prospective employees look to their employer for workplace environments that provide a number of benefits. So, how do non-profits connect with prospective employees, and what challenges to these organisations face when recruiting? The Results of the 2014 Non-profit Employment Survey Nonprofit HR4 are revealing.

How non profits are connecting with potential employees

When looking at a recruitment strategy, organisations usually utilise a number of tools to connect with their potential employee:

  • 83% email
  • 48% mail/fax
  • 30% on-line
  • 10% LinkedIn
  • 2% graphic/video

We were surprised to observe that 89% of non-profits continue to leave social media out of their recruitment strategy. Of those that use social media as a way to connect, it is not surprising to find that LinkedIn still holds the lions share:

  • LinkedIn 60%
  • Facebook 42%
  • Twitter 21%

What are the challenges of recruiting and retention?

Many non-profits are volunteer-driven with most quoting staffing challenges as:

  • Finding time to recruit and interview
  • Hiring staff with limited budgets
  • Finding qualified staff specific to their needs

One in five organisations surveyed say that staff turnover is their greatest challenge with 18% stating that retention is still a substantial issue. Many of the reasons for those leaving the non-profit sector were given as:

  • 32% uncompetitive pay
  • 19% lack of career prospects
  • 16% excessive workload

There were also points raised in the survey which gave non-profits strategies to minimise the impact of some of the challenges raised. Voluntary organisations need to define their own culture in order to engage and retain staff:

  • Define values
  • Hire based on these values
  • Living the values
  • With steps to a healthy non-profit culture:
  • Set a clear vision and mission
  • Cultivate shared values
  • Place people first

He ata te mea nui? He tangata, he tangata, he tangata

Source: non profit hub

If you have experiences you would like to share we encourage you to comment on our blog – or contact us with some further tips of best practices you have seen work well within your organisations – info@associations.org.nz.

And, if you are volunteer or employee for a charity or association, what keeps you working with your employers? We’d love to hear from you and invite you to share your own experiences and to discuss best practices that are applicable in the voluntary sector. And, if you think this would be an interesting article for others to read, please send them a link.