As reported in the NZ Herald on Sunday 17 November, it is all very well having loads of ‘likes’ on your charity or association Facebook page and having a good profile – but the ‘rubber hits the road’ when this translates into donations or membership. Your opportunity is to augment your online strategy with traditional communications tools which is, in our opinion, vital to maximizing your success.

Feedback from those we talk to seems to support the challenge many non-profits face with ensuring the efforts they put into developing an online presence translate into return on investment. Being clear about what you want your audience to do is a great way to start.
Some really practical ways of getting action beyond just a Facebook ‘like’ can be as simple as:

Be clear about what you want your audience to do – have a clear proposition about ‘what’s in it for them’ and tell what it is you want them to do next.
Ensure that other methods of promotion are in line with your Facebook strategy and that there are other methods of communication i.e. newsletters, donation devices etc.
Measure how successful Facebook is with achieving your objectives – especially if it ties in with a campaign>
Provide regular updates about a campaign or specific drive by regularly posting about results on Facebook as they come to hand – this will re-engage and inform at the same time.

For more tips click here