The old saying that marketing is everybody’s business applies to voluntary non-profit organisations as much as it does to commercial entities. It matters how we present ourselves in networking and representative situations. Every function and event that we attend as […]
by Kathy Moore Kathy holds a post-graduate qualification in Copyright Law. She is a former Secretary of the Copyright Council of New Zealand and was CEO of Copyright Licensing Ltd for more than 15 years. With the greater use […]
There is still a noticeable disinclination in many non-profit organisations to regard marketing as a discipline more suited for the commercial sector. There are deficiencies In placing all their eggs into on-line and digital promotional strategies as the essential tools […]
In a world where we are really, really time-poor it can be helpful to get that balance of how to be effective with our marketing and do it in a way that doesn’t consume us with having to post ALL […]
You may have heard time and again ‘people deal with people’. In no other sector is this experienced more often than in the non-profit sector. It is well recognised that the non-profit sector is well-networked and it is as much […]
As blogged recently by one of our favourite non-profit marketing guru’s Nancy Schwartz; she has come across this great new book Fundraising with Business. The book introduces 46 doable ways to partner with business – you may learn a few […]
Due to the feedback we received from our survey – one of the main areas you’d like to have assistance with is ‘Marketing’. Something you may find helpful straightaway is the advice that non-profit marketing expert Nancy Schwartz (pictured on […]