With more non-profits choosing to communicate directly with their supporters through e-newsletters how do you ensure that yours is the one that is opened and read – that your news and updates are connecting with your audience and your brand is top-of-mind?

Regular communication with donors and constituents is key for your nonprofit to keep supporters engaged, and an e-newsletter could be an important part of your communications strategy. Click here for 6 great strategies that could really make a difference.

6 Strategies for Getting the Most out of Your E-Newsletter

Regular communication with donors and constituents is key for your nonprofit to keep supporters engaged, and an e-newsletter could be an important part of your communications strategy. Use any of these recommendations to make sure that your e-news engages your subscribers and keeps your organization top-of-mind.
1. Offer compelling content. This first tip might seem like a no-brainer, but creating compelling and engaging content can be one of the most difficult parts of writing any e-newsletter. Read How to Write (or Create) Content Fast!, from the Nonprofit Marketing Blog for three easy methods.
Offering content written by someone outside your organization can boost the value of your newsletter to your subscribers. All of our readers are welcome to include any of our resources or articles in their own e-news. Just make sure to mention IdeaEncore as the source. If you’re a nonprofit or consultancy that serves nonprofits, including links to helpful resources can raise your open rates and help frame your organization as an expert, in-tune with the greater nonprofit community.
2. Personalize your e-newsletter. From including your supporters’ name in the greeting to sending out individualized content to different types of supporters, even small changes can create a more engaging newsletter. CJW Consulting’s Effective Segmentation for Direct Mail Appeals ($20) offers suggestions for segmenting your mailings so each message is aimed at your target audience.
3. Use your e-newsletter for fundraising. Your e-news should be a multi-tasker just like you..
4. Your e-newsletter needs substance and style. Never underestimate the importance of details like frequency, day, time and lay-out. With Constant Contact’s easy-to-use presentation, Nonprofit Newsletters That Engage, you can easily design and plan an appealing e-newsletter.
5. Get your e-news to your supporters’ inbox. Just because you hit the “send” button doesn’t mean your e-mail ever reached your supporters’ inbox. Read Sumac’s article Avoiding the Spam Filter: Email Marketing Best Practices and make sure your supporters see your e-newsletter.
6. Meet your mission with your e-newsletter. Download Social Enterprise Associates’ Online Communications for Change and start thinking about how your e-news can support the kind of social change your nonprofit wants to make.
Share on IdeaEncore to help nonprofits all over the world get the most our of their e-news.
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